The 5th World Conference on Mass Customization & Personalization (MCPC2009) will be arranged between 4th-8th October 2009 in Helsinki, Finland. This conference gathers together a nice mixture of people (architects, business executives, designers, artists, researchers, etc). What I like in this year's MCPC, is the ability to co-create and customise the actual conference with a toolkit! During the years, I have tried to stay tuned what is happening in this fascinating mass-customization scene .
If you are curious about this mass-customisation and personalisation area, I recommend the blog of professor Frank Piller. Frank always has interesting things going on and he is good in telling business stories :-)
My presentation and paper in this year's MCPC2009 Conference is called:
"Sources of Innovative Opportunity and Mass-Customization
– An Analysis of EMF & Health Business Area"
Update 4th October 2009: My paper in PDF format can be found here. The presentation in the MCPC2009 will take place on Tuesday, 6th of October 2009, starting at 13:45.
Update 19th October 2009: An interesting concept was mentioned in the MCPC2009: Continuous Innovation. This happened in Joseph Pine 's presentation:"Future of mass customization". I need to focus on this in the future.
Comments about the paper or about the conference are welcome!